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Recently, along with Mengniu "defamation door" and 360 and the war of words triggered by Tencent, "Park Gate", Internet focused public relations firm into the community vision.

Internet search engine, type in "Network Communications", found the relevant pages in the millions. Reporters found that "defamation of the door," "Park Gate" is not the case, some public relations firms on the Internet is helping people to unfair means to delete information, sell products, crack down on dissidents and profit, tried to kidnap the Internet media.

Selling services Taobao delete posts

November 1, the reporter Login "Rose Network" Taobao shop to see this offer on June 9 this year, the online sales of "Baby" was actually delete posts service.

"Rose Network" in the introduction to this shop to showcase their services: "In today's media and diversify the network era, to make a business of negative news events, night all over the online world is easy. Online dissemination of negative information on the business news spread faster than positive, is called 'a good thing not to go out, bad news travels' to safeguard their own corporate image is very important. "

In the "Rose Network" shop also see: sincerely seek with the major network editor, administrator, forum moderator, paste it right the main Dell Vostro 1700 Battery in order to "seek win-win."

"Rose Network" Shop delete posts provided service charges from 500 yuan to 3,500 yuan per month. The shop's transaction records, October 26, the store price of 2,000 yuan a successful transaction.

Journalists want to delete posts to the identity, plus "Rose Network" QQ shop number is friends left, the other party immediately sent a message to reporters: "Rose of professional remove the negative, defamatory information. On behalf of the hair ads soft paper. network management authority, linking the retail, Paypal secure transaction. "QQ in the other party claiming to be" splendid Network "boss CONSERVATORY.

LIU Gui told reporters, many of them the size of the national sites have good "partnership", "90% of the post can be deleted."

LIU Gui delete posts on quite grasp. "Your link to the post sent me the URL, I have a look, we will post the different nature and site to determine the speed and delete posts delete posts in the price." He said, "remove several links to news portal takes two days, the forum posts can be removed within a day. "

This reporter has learned, the site often delete posts, there are strict requirements. Normal delete posts, website customer service is generally the direction of the parties to apply and submit proof of: business must provide a business license, application, and promised to delete posts willing to bear all legal responsibility for acts; individual needs to provide a post invasion of personal privacy and other written proof.

LIU Gui has said that some of the ordinary users to issue "negative" information, give you the money you can delete; news portal can also be deleted, but the degree of concern, as the news may be, at least 3,000 yuan a. "'Black' Web site is a criminal offense, so the editing site through and delete posts and private relationship." He told reporters that some unknown site, because more difficult to contact the editor, is relatively difficult to remove, so the price of your side .

Reporter deliberately said the high cost of deleted posts, which CONSERVATORY explained: "There are always costs of deleted posts, the site editor and take a big, we just take a small head."

When a reporter asked how payment, LIU Gui told reporters, in order to ensure that both online trading elsewhere, and to go to their shop in Taobao, Alipay to delete posts by service "pays the bill."

Pushing Hands reward on merit on the network

In the "blog of China" website open blogger Bo Ma Qingyun, told reporters, bloggers fear of causing discontent, closure of the blog and the loss of traffic, the blog of the Notes, the site is generally not easily removed. To this end, to make the deletion of Dell Xps m1210 Battery posts blogger, public relations firms will direct "public relations" bloggers.

"General public relations firm will be invited to participate in its activities or giving money to the company requested withdrawal is issued in two ways." In Ma Qingyun Bo opened a few years, has repeatedly received such a call. "In the circle, to make have an influence on blogger blog post removed, public relations companies generally will thousand dollars."

"Delete posts and professional network of companies, this kind of 'PR' generally have a professional network of public relations company to do." Ma Qingyun, said Bowen of these companies in addition to the services, delete, and often contact influential bloggers in the blog, send a "soft culture", providing business promotion services, commonly known as "network Pushing Hands."

"The so-called soft paper, that is, the more bloggers in the article naturally implanted in the employer's public relations company information for marketing imperceptibly articles to readers." Ma Qingyun, told reporters the text of the expense of the feeble influence of bloggers, posted on website of level of force and the decision issued by page.

"Their billing 'mature science'." He smiled ridicule. According to him, the text of the royalties blog is generally soft 200-300 yuan, "This is just the basic fees charged, on this basis, there is an extra bonus."

In a public relations firm sent him a "bonus" pay the list price, the reporters saw dozens of blog sites by the major domestic impact is divided into three categories, and each class, and under the Notes is recommended to " a page "," two pages "," three pages "," four pages "of different bonuses will be divided into four and so on, up to 200 yuan, 10 yuan at least.

"Bloggers like me, writing a monthly soft paper is easy to get two or three thousand dollars." "Blog of China" website blogger Dong (not his real name) said that although there are a stable job, write a blog is just a hobby, but For him, this income is not a small sum.

Ma Qingyun, told reporters, public relations firms and even some network and some well-known bloggers have signed long-term contract to write soft paper. "As the walk in the gray area, of course, such contracts are not legally protected." He added.

Network thugs: a couple of bloggers can cause a great sensation

A related survey showed the United States, blog influence on consumers shopping more than social networking sites, some blog readers will affect their shopping decisions.

This reporter learned that some of the network of "opinion leaders" in the influence of Internet users has now been used by the company through public relations business. Earlier this year, Ma Qingyun, a public relations firm to pass a promotional Dell Latitude 120l Battery , among them there is no lack of such "success stories."

There was a "female university graduates can not find work to sell vinegar" photos, posted by blog, quickly boarded a blog site home page, and was reproduced in a number of sites.

"This picture, beautiful college students in the hands clearly visible mark of vinegar." Ma Qingyun told reporters, "college students", "beauty", "no work" is a hot topic, this blog post is not strange fire. And this promotional materials show, the main Bo made the real purpose of this post is to help businesses promote this vinegar.

Reporter noted that this use of the network compared to "opinion leaders" the phenomenon of advertising, another phenomenon is more worthy of attention and vigilance.

"Why in the film before release, it has been a lot about the movie viewing experience of the Notes?" Ma Qingyun, told reporters, the network public relations firm to promote the film by well-known blog, it has become quite popular in the industry.

"Before the movie release, public relations company in the form of the film will be invited to observe the well-known bloggers came to viewing, the scene of more than 1,000 yuan can be a red envelope." Ma Qingyun, said, "As Bowen is holding a grant, so long as to attract eye, caused a sensation on the line. "Of course, after the effect according to Bowen, public relations firm would" reward on merit. "

As the level of these Notes, Ma Qingyun that fees collected do not write good things.

Does anyone in order to "red envelopes" made some irresponsible and misleading the public Bowen? Ma Qingyun that certainly, "This is why some 'rotten piece' on the Internet there are many blog posts behind, but after the audience has Dahushangdang."

Ma Qingyun, said the network even public relations firm to "buy" bloggers, allowed for a person, company or a commodity, "accusation", followed by public relations firms to locate the attacker to obtain some benefits. Once they succeed, they let them be "buying" bloggers timely close hand, "News has a timely, post no one sustained push, no one paid attention to a couple of days." Can be described as both do, "Pushing Hands", also done "hatchet man."

"Create a network of concerned about is actually very simple." Ma Qingyun, told reporters, as long as proper planning program, two or three little influence bloggers can lead to a large number of netizens "crowd", "thread" to form the sensational Dell Latitude d620 Battery .

Urgent need for new forms of network communication specifications

In terms of traditional media, in reporting on the authenticity of objectivity and advertising, etc., are relevant laws and regulations to manage and constraints, and for the blog and other new media, how to regulate the dissemination of behavior? Network of public relations companies and some of the "opinion leaders" whether the transaction between the breach of relevant laws and regulations? Network "opinion leaders" to spread false information about earnings caused by the infringement of the interests of users, and how its qualitative and sanctions? Some of the blog and other new media management and norms made a series of questions.

Hebei Normal University, Associate Professor of Journalism and Communications bit Ying Su told reporters that at present, for the blog, microblogging and other new forms of network communication, there is no specific regulatory standards. In her view, should be in the form of legislation, normative acts of the new media of communication in order to effectively control and manage the network poor public relations firm and the "opinion leaders" so that the healthy development of network communication.

"In this topic, certain network 'opinion leaders' is a network to push the hand piece, the connecting link is the interest. Network promoter of a controlling interest in the source, 'opinion leaders' in order to obtain the benefit of constantly creating 'opinion leaders'." In this regard, bit Ying Su said that the pursuit of commercial interests of the times is a very common thing, "but the 'leader of advice' to be based on the facts, if they are a serious departure from the dominant views of the facts, random exaggerated, false whitewash to fool the users, you should condemnation and sanctions. "

For bloggers misguided because the interests of injured people or companies, bit Ying Su suggested that they use legal weapons to have a say. "Even if there are gaps in this area of law, but also can promote positive approach to improve the law."

Bo Feng Xiaogang has its micro-called "von Newswire." "There is a particularly good micro-Bo!" Exclaimed the famous Dell Latitude d610 Battery said, "because it would not give you out of context, with micro-Bo, I finally have a copy of your newspaper."

Nevertheless, some experts pointed out how to regulate this "own newspaper," the urgent need to introduce relevant normative approach.