What is the company selling? Is the product. Entrepreneurs to sell to? Or product. Fire sale of a company's products, and therefore will be an entrepreneurial myth, the legend is a book, went to Beijing University, Tsinghua University lectures boast, nauseating great. I once asked an entrepreneur, selling your products like you said then fire Yeah, who also got the message back: Lao Qin, find local single chat you eat. I asked, you said several times the legend of the Macao smuggling, witness it? Could not be said the witness, I am afraid you will not even swim.
Yesterday, an audience of a speaker to me about the thousands of media sources claimed to have heard his command, on the spot by Laoqin a negative is impossible. In China, can occupy the resources of only the central, even the governor, secretary of the eyes can, and will not have any company. Zan tight control of the central two things, left the leadership of pen, right hand commands the gun, doing my part. Besides, who blew who occupy 1,000 media resources, is nonsense. 500, 100 can not. He holds the so-called media resources, at best may be 1000's business card Bale.
While the Chinese media can not be long we occupy, but can be temporarily occupied. In fact, sometimes as prostitutes is like playing a blow, take a back is a back, comfortable moment is a moment. Of course, the media take prostitution analogy is very appropriate, because the media is after all not prostitutes as money eyes. The threshold because the media have other children, such as China and other characteristics of political and, apart from the material but also on your children enough information.
Possession of the media can not consider information issues, such as CCTV and other broadcast news programs sometimes simply not news. But the promise that he set fire to, you can not light up, his line You can not. Therefore, enterprises are to take up the media, it must be news-oriented. With the news of, we go occupancy. But the occupation of a 8 10, and the occupation of hundreds of homes they could not be starker. Occupy several, buttoned both local officials, wants to he a whole country, it must then find out from the news of the strong typicality. To cite one example, in 2006 pharmaceutical tender Yantai many undesirable phenomena, as are not typical, and always busy not amount to anything. So we went organizations entrusted with the investigation of Yantai hand Jiu medicines a few days to find someone with a dog bite facts and evidence, finally broke after a week of such a news: Yantai, a stomach medicine bidding and bismuth treatment 14 times more expensive than we Price .
With this 14 times the typical, not only the national media a registration, but also provided many opportunities for multi-angle coverage, which means there a second, three opportunities. Competition over the final amount of the country reported more than two thousand articles. This co-operation with our business owners that I have and the two called a media resource companies are not dry, they focus on is a meeting, you see all come to the right journalists, we journalists all over the world. You pay attention to the fact that, with the typical event to spread.
Qinquan Yao Shou Dixia that have 1000's of business cards is not a bad thing, but and have the media resources are two different things, relations between the two is not absolute, but what an equal sign can not be designated.
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