Jiang Zhu: China-made cell phone to "New trees flower?"

After a brilliant and silence, domestic mobile phone face more severe challenges. In the external environment, with the state canceled the "national special provisions of the mobile communication terminals and other production systems and project approval," which means since 2004 to implement the mobile phone production approval system will be officially canceled, industry barriers no longer exists, this will lead the one hand, the mobile phone market coveted by operators in other industries, such as Google and other giants involved in the mobile phone industry, trying to re-partition map; the other hand, some of the black phone that can play their own brand fair and square. In the internal environment, domestic mobile phone overcapacity, lack of core technology, product quality tests, after-sales service can not keep up, brand innovation is not strong and so on.

China-made mobile phones have occupied half of the cracks will go from here? The future development trend of China-made cell phone what kind of industry will form a pattern? Collapsed the power of the engine of domestic mobile phone what? With this question, the reporter interviewed the domestic mobile phone rookie Thailand Managing Director Zhu Jiang Meng phone.

Reporter: As a qualified and mobile phone maker, how do you determine the future development trend of China-made mobile phone?

Jiang Zhu: In dealing with the mobile phone industry this decade, I think that made the phone industry barriers are broken, the domestic market will still remain the pack melee situation, the market will likely be re-shuffle, at least 3 to 5 years, the domestic mobile phone the market will be filled with a large number of rising stars of the staying power of the force of domestic mobile phone to accelerate mobile phone market diversion.

Reporter: Under this challenge, you believe that the survival of domestic mobile phone law is what?

Jiang Zhu: The so-called "survival of the fittest", and now the mobile phone industry is not just technology, quality-sided contest, but the company's efforts. This includes technological features, product quality, fashionable appearance, price channels, such as after-sales service and brand reputation to compete together. Only in this way, enterprises can be invincible.

Reporter: You are stressed brand, how do you understand the mobile phone brand? Chinese brand mobile phone company what to do?

Jiang Zhu: a market, the brand once lost, it will be nothing. If we can not brand a premium, meaning to achieve enhanced, stay three yards, 5 yards machines that battle to fight abuse of the stage, China Mobile will not find a way out. A while ago, Shenzhen strong inventory SP, cottage phone, e-business district of the Shenzhen Huaqiang North, Tian An inventory of the area seriously, and there are many manufacturers are closing inventory. All these show that there is no brand, cell phones do not do is not strong, and always just blind walk, walk one step. Domestic mobile phone brand innovation is the only way to success. Brand is not simple to do, but destroyed the brand, is easy. We are in conditions of technological maturity, build their own mobile phone brand, through accurate market positioning, user groups analysis, good distribution channels and do after-sales service, attention to quality, brand, form a one-stop service.

Reporter: Thailand and Mongolia into the mobile phone market is poised to take off, how do you like the brand?

Jiang Zhu: Yes. Thailand and Mongolia is a mobile-based industry to the core mobile technology development, R & D, production and sales of high-tech enterprises. Thailand and Mongolia after 10 years in the industry, or climb Gunda, in technological innovation, market management, user experience, channel sales and so have a wealth of experience, I think that when the shot to shape their own mobile phone brand, create Zhu Yu their phones kingdom. We will strengthen the brand innovation, from a small start, a little bit closer, traveling thousands of miles, always centered brand management, improve product quality, improve industrial efficiency of which will become the core of our business. We will focus on brand reputation, from the brand image, product quality and user experience at the same time starting to build an influential domestic mobile phone brand.